The actual moves of the bike and camera angles were free styled in maya around the basic concept of the type “big power, big moves, small price” The agency was very open to us bringing a lot to the table in terms of how the spot worked.

We also wanted to treat the type not just as an extruded font, but with the over the top passion a kid would write the words, with pencil chrome, starbursts and the like. Their storyboards simply had the bike on a track, riding over the type as a big mound, but we wanted to push it further than this, adding in jump ramps and having the type in the sky. They had the main concept of the copy “big power, big moves, small price”. The agency presented very prelim storyboards. The XYZ studios team of Ash, Nick and Cedric furiously at work wading through hundreds of frames.įxg: Were you involved at script development? or were the storyboards already done by the time it got to you? Movielink(pencil/xyz_honda.mov,Click here to download the final spot – 3.5M)įxguide spoke to XYZ Studio’s founder Tim Kentley. In an age when even Disney seems to have stopped making traditional animated features – it is great to see a new generation of artists creatively expanding this art form and producing exciting results with real humanity and charm. In this traditional animation spot by XYZ studios, Maya was used to work out the timing and storyboarding for this pencil and line draw animation. Just a few years ago traditional pencil drawings were used in preproduction for CG sequences, now the situation is reversed. In this part 2 of our series on post away from normal live action – we look at great new spot from XYZ studios in Melbourne which exploits the most fundamental pencil drawing style to produce a dynamic and entertaining spot for Honda kids Bikes.

How to type on pencil animation